Small-to-medium sized businesses in the manufacturing sector will soon be able to access tailored advice on how to improve and build their businesses by using the National Broadband Network (NBN).
The Australian Industry Group (Ai Group) will receive $500,000 to develop a digital business kit to help manufacturers get online and use the NBN to drive productivity.
For Australian businesses to take full advantage of the NBN they need targeted information, as well as an understanding of how leading small and medium enterprises (SMEs) in their industry are using the internet and online tools.
Australia must continue to be a country that builds things. Embracing the opportunities provided by the NBN gives the manufacturing sector access to new markets and the ability to streamline their supply chains.
Ai Group’s Chief Executive, Innes Willox, said “Australian manufacturing has a positive future that can be built on adding value through design, technological, product and process innovation. To achieve this, manufacturers need fast and readily available broadband to enable the digital technologies and services they need to deliver real-time, collaborative and competitive business practices.
“However, our own research has shown that many small to medium sized business in particular lack the knowledge and confidence in their ability to take advantage of high-speed broadband. This digital business kit program will help fill that knowledge gap and provide much needed resources to make our members and SMEs across the manufacturing sector more digitally ready,” Mr Willox said.
The digital business kit for manufacturers will include training modules, case studies of SMEs using the NBN to build their businesses, and interactive activities that focus on getting started with the NBN, using online communication channels, and how high-speed broadband can improve supply chain opportunities.
Ai Group will raise awareness of the kit via a purpose-built website, email and social media campaigns and advertising to a range of industry associations. The kit will be regularly updated to incorporate new ways of making use of the NBN as these emerge in the sector. Funding is subject to the negotiation of funding agreements.
The Rudd Government is providing a total of $5 million to develop digital business kits for 10 industry sectors.